Operations - Business
A list of some of the business aspects of web site operations.
Monitor Competition
Set up
Google News Alerts on your competition. Google News Alerts allows you to get an e-mail whenever any particular search terms come up in the news. Just set your competitors web address as the search term. You can also set up alerts on your affiliate partners to keep up with their P.R. You wil also want to monitor your competitors' Alexa rankings every few months to guage their traffic.
Monitor Your Strategy and Tactics
The primary strategies and tactics you used when launching your page may no longer be what you should be focused on 2 or 3 years later. You may want to re-evaluate your strategy and change the tactics you are using such as using new technologies. Look at what problems you are facing now and will be facing. As your site gets older you will probably want to work more on marketing and less on coding and design since your site is already up.
Create New Content
This is self-explanitory. Add as much content as you can.
Create New Business Ideas - If You Want To
The biggest area you will want to change is business planning. After you learn the ins and outs of starting and running a web site you will get ideas for more sites. You will want to do some comprehensive analysis on each idea you think of before deciding what new areas you want to enter. You will need to check which domain names are available for new websites and write out plans for content and a business plan regarding competition and marketing.