Overture Pay-Per-Click
A review of the Overture pay-per-click network.
Overture Introduction
Overture, formerly known as GOTO.com, is another site like Google Adwords that offers PPC advertising. It is now owned by Yahoo and called Yahoo! Search Marketing Solutions. When you do an Overture campaign it is seen on Yahoo, MSN, Altavista, Infospace, CNN.com, and others - reaching 90% of Internet users. You simply open an account with a credit card and choose your keywords. Human editors then review your keywords and your site. You may bid on a search term only if your site is related to the search term. Overture's account interface offers billing, transactions, listing management where you can change your keywords and report production which has information on the results of your campaigns.Overture Search Optimizer
The Overture Search Optimizer automates the process of managing keyword bids and automates the bid management process based on your objectives, allowing you to save time and achieve better results from PPC programs. Working 24/7, Search Optimizer maximizes complex campaigns to a set cost per acquisition, cost per click, or return on ad spend goals. It quickly sorts keywords into those performing over- and under-target to facilitate adjustment of the campaign for improved results, and allows the control of traffic based on the time of day or day of week.Enter your goal and maximum and minimum bids for your keywords to automate the management of all your keywords.
Search Optimizer shows relative performance of keywords in near real-time for a quick visual overview of your campaign performance.
Overture Links
Overture Keyword Suggestion See which keywords are being searched for.
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